Being a huge Ferrari Scuderia fan, I must admit I did not know why Enzo Ferrari chose the colour yellow for the brand’s shield; but then I never questioned why the stallion made it on there either. I suppose the prancing stallion is to Ferrari what the playful puppy is to Andrex – you just don’t always question these things.
Well now I know the reasons why (the colour yellow and the stallion, not the puppy). Take a read of the excerpt below and let Enzo explain:
When in ’23 I won the first Circuito del Savio, raced in Ravenna, I met Earl Enrico Baracca, father of the hero; from that encounter another one, with the mother Countess Paolina, followed. She was the one who told me, one day: “Ferrari, put on your cars my son’s prancing horse, it will bring you good luck”. I still keep Baracca’s photography with his parents’ inscription, where they entrust me with the emblem. The Horse was black and it stayed so; I added the canary yellow background, that is Modena’s colour.
I love Ferrari that much more now.